UK supermarket chain Morrisons has partnered with Kallikor, a leader in supply chain technology, to enhance its supply chain responsiveness and resilience
Morrisons, one of the UK’s largest supermarket chains, is looking to boost the resilience and strength of its supply chain through a new partnership with Kallikor, a global leader in supply chain simulation technology.
The aim of this new collaboration is to twofold: to optimise operations with its suppliers while also improving customer service and pricing processes.
By providing a safe testing environment, Kallikor’s platform enables Morrisons to explore its options, experimenting with operational changes without risking the stability of their real-world supply chain.
The power of simulation
By enabling companies to trial solutions in a controlled virtual environment, Kallikor gives its clients a strong strategic advantage.
For a chain of Morrisons’ size — with 500 supermarkets and 1,700 Morrisons Daily Stores — this capability could prove crucial.
The chain serves around 10 million customers every week and any potential misstep during a technological adoption phase would be detrimental.
One needs only look at the recent travails of British supermarkets Marks & Spencer and Co-op to understand how precarious the supply networks of retailers can be.
Embracing Kallikor’s platform enables Morrisons to implement ambitious operational plans securely.
“Partnering with Kallikor will help us make better decisions faster, leveraging technology as our ally,” says Ross Eggleton, Group Director for Logistics, Supply Chain & Technology at Morrisons.
Harnessing AI to improve supply chains
With AI-powered insights, Kallikor’s Adaption platform facilitates the simulation of various operational scenarios. This capability allows businesses like Morrisons to adopt emerging technologies with confidence.
“By using AI to bring the real and synthetic worlds together, we can design and evaluate changes across our entire supply chain,” Ross explains.
“This approach allows us to respond quickly, address significant challenges effectively and ensure that every supply chain decision aligns with our larger strategy, enhancing value and availability for customers while increasing efficiency and resilience.”
The application of Kallikor’s Adaption platform, in essence, positions Morrisons as a frontrunner in technological supply chain innovation.
By taking advantage of these advanced tools the supermarket is able to simulate different scenarios, choosing the most resource-efficient methods for achieving desired operational outcomes.
Conducting such comprehensive operational changes usually demands substantial manpower and financial resources when done manually.
This new process allows Morrisons can dissect and reconfigure its current operations, leading to well-informed decisions without significant expenditures.
Redefining operations
Through the Adaption platform, Morrisons is crafting a ‘digital twin’ of its entire supply chain — a digital reflection of its comprehensive operations.
This model offers extensive visibility, enabling informed decision-making at every organizational level, from warehouse processes to global distribution networks.
“We’re witnessing a fundamental shift in supply chain strategy,” says Jonathan Barrett, CEO of Kallikor.
“Organisations that can dynamically redesign their networks, test multiple scenarios, and make evidence-backed decisions at speed will define tomorrow’s competitive landscape.”
This partnership with Kallikor prepares Morrisons to harness market volatility as a competitive edge, improving delivery speed, optimising cost structures and maintaining clear alignment between operational execution and strategic vision.
Kallikor’s platform therefore translates automated strategy into tangible supply chain outcomes, ensuring efficiency and resilience.
By tapping into these technological advancements, Morrisons strengthens its ability to swiftly adapt to market dynamics, consistently meeting its operational objectives and enhancing customer satisfaction.
